How to Increase Retail Sales with Digital Screens

In the competitive world of retail, capturing customer attention is crucial. Digital screens offer a dynamic and effective way to communicate promotions, highlight products, and create memorable shopping experiences.

The Power of Digital Visual Merchandising

According to recent studies, digital screens can increase sales by up to 33% compared to traditional signage. The reason is simple: movement attracts the eye.

Strategic Locations

Window Display

The window display is your first opportunity to attract customers. A bright screen with dynamic content can stop passersby and turn them into visitors.

Best practices:

• High visual impact content
• Short clip duration (5-10 seconds)
• Seasonal updates

Point of Sale

Near the checkout is the perfect moment for upselling. Show complementary products, last-minute offers, or loyalty programs.

Inside the Store

Guide your customers to the sections you want to highlight. Use screens to signal special offers or new collections.

Content that Converts

1. Promotions with Urgency

Create a sense of urgency with time-limited offers that update in real-time.

2. Social Proof

Show customer reviews, Instagram posts, or the number of products sold.

3. Product Videos

Product videos in use generate more engagement than static images.

4. Dynamic Pricing

Update prices according to time of day, inventory, or special events.

Measuring Results

With Screenzzie you can schedule different content and measure which generates more impact. Test different:

• Colors and designs
• Calls to action
• Publishing schedules
• Clip duration

Success Story

A clothing store chain implemented digital screens in its 15 locations and experienced:

• 28% increase in sales of featured products
• 15% increase in average ticket
• 40% reduction in signage costs

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Start Today

Transform your store with digital signage. Screenzzie offers everything you need to get started:

• Easy management from any device
• Scheduling by times and dates
• Support for multiple screens
• No technical knowledge required

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