Digital Signage for Resorts and Tourism: Transform the Traveler Experience

The tourism sector is experiencing an unprecedented digital transformation. Resorts and tourist destinations that adopt digital signage not only enhance their visitors' experience but also optimize their operations and significantly increase their revenue.

Why resorts need digital displays

In the tourism industry, first impressions are everything. Modern travelers expect seamless experiences, up-to-date information, and clear communication from the moment they arrive at their destination.

Digital signage for resorts offers:

• Instant communication with international guests
• Effective promotion of services and activities
• Reduction of repetitive inquiries at reception
• Modern and technological image of the establishment
• Additional revenue generation through advertising

Digital signage applications in tourist resorts

1. Guest welcome screens

The lobby is the heart of any resort. Digital welcome displays can:

• Show personalized messages for groups or events
• Inform about the day's weather and beach conditions
• Highlight scheduled activities
• Promote exclusive resort experiences
• Display local time and currency exchange for international travelers

2. Event and activity scheduling

Resorts offer dozens of daily activities. With digital signage, you can:

• Display yoga class, aqua aerobics, or sports schedules
• Inform about evening shows and entertainment
• Promote local excursions and tours
• Announce last-minute changes immediately
• Build anticipation for special events

3. Digital menus in restaurants and bars

The culinary experience is fundamental in any resort. Digital displays for restaurants allow:

• Updating menus based on fresh ingredient availability
• Showing prices in different currencies automatically
• Highlighting daily specials and chef's specialties
• Informing about allergens and ingredients
• Promoting reservations for themed dinners or special buffets

4. Information about local attractions and tours

Help your guests discover the best of the destination:

• Interactive maps of the area
• Organized tour schedules
• Information about beaches, monuments, and points of interest
• Recommendations for local restaurants and shops
• Safety tips and local culture insights

5. Weather information and beach conditions

For coastal resorts, this information is essential:

• Water temperature and sea conditions
• UV index and sun protection recommendations
• High and low tide schedules
• Beach flag status (green, yellow, red)
• Extended forecast for activity planning

6. Wayfinding and property orientation

Large resorts can be labyrinths for newcomers:

• Interactive maps of the complex
• Directions to pools, spa, restaurants, and rooms
• Location of meeting points for excursions
• Emergency signage and exits
• Accessibility for people with reduced mobility

7. Promotional offers and upgrades

Maximize your revenue with strategic promotions:

• Available room upgrades
• Spa and wellness packages
• Romantic dinners and premium experiences
• Happy hour and beverage promotions
• Discounts at resort shops

8. Multilingual support for international guests

Resorts welcome visitors from around the world. Multilingual digital signage offers:

• Automatic content in English, Spanish, German, French, and more
• Language switching by schedule or resort zone
• Emergency instructions in multiple languages
• Professionally translated menus and schedules
• Better experience for non-native speaking guests

Measurable benefits of digital signage in tourism

Revenue increase

Resorts that implement digital signage report:

• 30% more bookings for resort restaurants and activities
• 25% increase in additional service sales
• 20% more participation in organized excursions and tours
• Elimination of printing costs for promotional materials

Improved guest satisfaction

• Information always updated and accurate
• Less time waiting at reception
• Greater discovery of available services
• Smoother and more modern experience

Operational efficiency

• Centralized management of all content
• Instant updates at no additional cost
• Reduction of communication errors
• Staff freed for higher-value tasks

Best practices for resorts

1. Strategic placement - Place screens where guests will naturally see them: lobby, near elevators, restaurant entrances
2. Zone-relevant content - Show beach information by the pool, menus near restaurants
3. Constant updates - Keep content fresh with daily activities and current promotions
4. Brand-consistent design - Use colors and styles that reinforce the resort's identity
5. Consider sunlight - Use high-brightness screens for outdoor locations

Conclusion

Digital signage for resorts and tourism is no longer a luxury but a competitive necessity. Modern travelers expect instant information, clear communication, and personalized experiences. With the right digital displays, you can exceed these expectations while increasing your revenue and optimizing operations.

Ready to transform the experience at your resort? Try Screenzzie free for 7 days and discover how easy it is to manage your digital signage from anywhere. Create engaging content, schedule different messages throughout the day, and manage all your screens from a single intuitive platform.